ClickBank seem to have stepped up their testing, and are testing a new screenshot today.

The product details have been removed from a small description underneath the credit card details to a larger box near the top of the page, reminicent of a Paypal payment screen.

ClickBank are now testing another change in their order form.

This raises the question, when split testing single changes, will all the positive changes simple be added to the new order form when testing is complete? And if so, will changes that singularly increase conversion rates still perform when combined with other positive changes?

Any answer to this would be mere speculation, but something interesting to consider when split testing your own site.

The latest screen shot is show below:
 

Clickbank are testing a new order form layout today.

This one uses the origial order form layout but with the addition of an order process bar. This bar shows the user how far along the order process they are, and what to expect next.

See the screenshot below:

ClickBank have started their order form split testing.

The split tests are currently subtle header image/layout tests.

This is the original ClickBank order form:

 

And the new order form:

 

Notice the header’s in each of the screenshots. The original uses an image where the new one uses easier to read text. A difference is also see in the alignment of the “Secure Order Form” blue box (original above the line, new one below the line).

The testing is purely visual header aesthetics at the moment, it’ll be interesting to see where it goes from here.

Over the coming weeks, ClickBank will be testing new order forms in the effort to help increase sales conversion rates for customers.

The new order forms will be A/B split tested, so basically half the potential customers are sent to one order form, the remaining half sent to a second order form. Sales conversion rates are then tested. Tweaks to the order form that result in higher conversion rates will be incorporated into the standard ClickBank order form.

This latest development joins a string of changes ClickBank have been making to improve their system to ensure continued success into the future.